Saturday, September 16, 2006

Barring a major upset

Unless something major changes, the long-awaited (well, for a few weeks, at least) Merom-based MacBook Pro will be announced at an Apple special event that coincides with the opening of Photokina on the 25th. There will also be a significant upgrade to Aperture along with it, and who knows - maybe something else, as well.

Unless, of course, they announce the MacBook Pro this week instead. But this is what I'm expecting.

I was moderately impressed with the iPod changes this past week - increases in capacity and battery life, price cuts, and the Shuffle is truly so small as to be lost frequently (so they'll sell more!). The movie service is about what I expected for starters, iTunes 7 looks neat, and increasing the resolution of TV downloads was a nice bonus. iTV will be darned slick, and pre-announcing it, though rare for Apple, has the effect of freezing the market for prospective competitors without costing Apple any real sales (after all, it's an additional product instead of a replacement for something they sell already).

What was really nice was how they snatched all the thunder from Microsoft's Zune announcement, and the price cuts caught Redmond by surprise. As of right now, I don't see any serious threat to Apple anytime soon.

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