Thursday, August 08, 2002

Latest junkjamming example

As the 5 or 6 of you who read this regularly might know,I have a policy of disposing of junk mail by sending it back, shredded, in the postage-paid envelopes it comes with. I call it "junkjamming" in honor of the practice of culturejamming.

Anyhow, here's proof that I'm totally justified in my action. If you read the entry I linked to above, you'd know that we get an amazing amount of crap from MBNA, pushing their various affinity cards. Yesterday, Jane got one from them pushing a PGA Tour affinity card.

I'm a fairly avid golfer (then again, if you know me well, you already know that). Jane owns clubs, and she plays a few times a year (though not this year, for obvious reasons!). However, there is nothing anywhere that would associate her with golf in any marketer files, anywhere.

So this was really stupid. It went back to them, needless to say.

No comments: