Sunday, March 29, 2009

And the point is?

So Microsoft's agency (Crispin Porter) is now directly going after Apple. Great. Don't you think they could have found something better for "Lauren, who is a real person" (but is also an actress and has a union card)?

The flip side is that there's plenty of areas Apple doesn't compete well in - and the low point of the market definitely is one of those areas. Though the HP she picked is a turd. In her defense, she comes across well and is cute. She lives in the netherworld of "not cool enough for Macs, but cool enough to have a VW", and that's a good-sized market.

She is an actress, after all - I agree with the Infoworld Cringely (as opposed to the "classic" one) and think it'd be fun to check up on her in a couple of months.
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